TikTok Hauls and the Cost of Instant Fashion

 

TikTok has transformed fashion discovery into a rapid-fire experience. For Gen Z, hauls and micro-trends offer novelty, affordability, and social relevance. But beneath the excitement lies growing discomfort. Climate anxiety and awareness of fashion’s environmental footprint are forcing young consumers to question whether constant buying aligns with their values. This internal conflict is shaping a more critical generation of shoppers.